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Labucate and Labvocate with Social Media: Tips and Tricks

From the 2020 Joint Annual Meeting (June 29, 2020)
Presented by Kathryn Golab, MLS(ASCP)CM, Justin Hanenberg, MLS(ASCP)CM, Kamran Mirza, MD PhD MLS(ASCP), & Rodney Rohde, PhD
This interactive session will teach attendees tips and tricks of using social media professionally to promote their brand, educate laboratorians, and bring the laboratory out from the colloquial basement to the forefront. The speakers will guide attendees on the unique challenges and ethical issues that need to be considered while harnessing the power of these tools for practical purposes. The presenters will share their knowledge of best practices, their own success stories, and their advice on lessons learned in regard to both conduct research via social media and to disseminate research to a wider audience.

LEARNING OBJECTIVES
At the conclusion of this presentation, participants will be able to:

  1. Describe the importance of using social media to promote the medical laboratory profession.
  2. Identify common platforms for social media and how to use them effectively.
  3. Explain best practices of using social media including how to grow and engage their audience and measure success.

CE ACCREDITATION
This recorded presentation is P.A.C.E. ® accredited. The instruction level for this activity is Intermediate. One (1) P.A.C.E. ® contact hour and one (1) Florida credit hour in the area of General will be awarded to participants. ASCLS P.A.C.E.® is accepted by the ASCP/ASCLS/AGT Board of Certification and all states, including Florida and California, as an approved provider of continuing education for recertification and licensure. ASCLS is an approved provider with CE Broker for Florida licensees.

LEVEL OF INSTRUCTION
This intermediate-level program is appropriate for laboratory professionals working in clinical, public health and academic settings.