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Calibrating Public Perception: How to Communicate Effectively and Raise Visibility

From the 2022 Joint Annual Meeting (recorded 6/28/2022)
Presented by Carol Rentas, PhD, MT(ASCP), SCCM, MBCM and Rodney E. Rohde, PhD, SM(ASCP)CM

Medical scientists know that peer-reviewed, reproducible data ensures the reliability and validity of the medical reports, but often that information is poorly communicated to the public by those outside the medical lab profession. Here we describe methods that can be used by lab professionals to effectively communicate science to the public, media, or policymakers. In addition, Dr. Rohde will present his experience as a global subject matter expert during the SARS-CoV-2/COVID-19 pandemic and provide examples of how one’s expertise can be used to educate the public and raise our profession’s visibility.

At the conclusion of this presentation, participants will be able to:

  • Describe the appropriate methods and tools to translate and efficiently disseminate scientific findings to the general public, media, or policymakers.
  • Discuss how to leverage one’s medical lab expertise at the international and national level or in healthcare emergencies.
  • Demonstrate how engaging in public discourse in medical science and health literacy affects public perception and raises the visibility of our profession.

ASCLS is approved as a provider of continuing education programs in the clinical laboratory sciences by the ASCLS P.A.C.E. ® Program. One (1) P.A.C.E. ® contact hour and one (1) Florida credit hour in the area of GEN (General) will be awarded to participants. ASCLS P.A.C.E.® is accepted by the ASCP/ASCLS/AGT Board of Certification and all states, including Florida and California, as an approved provider of continuing education for recertification and licensure. ASCLS is an approved provider with CE Broker for Florida licensees.

This Basic-level program is appropriate for laboratory professionals working in clinical, public health and academic settings.